Brazil, as it stands right now, is the most surf-stoked nation on the planet.Surfing is a social transformation agent. It’s a relevant economic factor. In Brazil alone the sport generated nearly $3 billion USD in 2008 and accounted for 1.4 million jobs. Though having two world champs and plenty of quality surfers, we still lack of a strong national league and investments on the base category. We’re the third biggest surfing nation in the world and we don’t know who is the Brazilian surfer. What do they want, who do they influence, what do they consume and who do they aspire to be?But what about the biggest question: Why is he or she so notoriously known as bad-mannered?
Fonte: A Research Project to Uncover the Identity of the Brazilian Surfer | The Inertia
A Research Project to Uncover the Identity of the Brazilian Surfer | The Inertia
Nenhum comentário:
Postar um comentário